Privacy Policy

We take your privacy seriously. This privacy policy explains what personal information we collect from you as you use the business pages on our website and how we use it.

We encourage you to read this policy thoroughly.

Who are HD Decisions

HD Decisions is an Experian business. Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331. Registered office address: The Sir John Peace Building, Experian Way, NG2 Business Park, Nottingham, NG80 1ZZ.

Experian is part of a group of companies whose parent company is listed on the London Stock Exchange (EXPN) as Experian plc. The Experian group of companies has its corporate HQ in Dublin, Ireland, and its operational HQs in Costa Mesa, California and Nottingham, UK. You can find out more about the Experian group on their website at www.experianplc.com

HD Decisions are responsible for processing the personal information you provide to us on this website and through parent company Experian are registered with the Information Commissioners Office in the UK.

What information we collect

We receive and store any information you provide to us when you communicate with us by e-mail, contact form, or otherwise. Such information may include your name, address, email address, and other personal data.

Information gathered automatically

We receive and store certain types of information whenever you interact with us. For example, like many web sites, we use "cookies," and we obtain certain types of information when your web browser accesses this site. Examples of the information we may collect and analyse include the Internet Protocol (IP) address used to connect your computer to the Internet; computer and connection information such as browser type and version, operating system, and platform; the full Uniform Resource Locators (URL) clickstream to, through, and from our web site and related services, including date and time; cookie number; and areas of the site you visited.

How we use personal information

To provide and improve customer support

We will use your information to be able to provide and improve the customer support we provide to you (e.g. when you have questions or when you forget your log-in information).

For internal training purposes

We will use your information to ensure that our team has the knowledge and expertise to ensure we provide the best possible experience to you when you interact with us.

For reporting and analytical purposes

We will use your information for reporting and analytical purposes (e.g. how many of our customers are in the north or south of the country) to enable us to improve our products and services and provide appropriate levels of support to our customers.

To plan and run HD Decision events

We will use the personal data you provide to help us organise events we are running, to make sure that the event runs smoothly and to ensure that you have the best possible experience when you attend.

For complaint and dispute resolution

Whilst we will try to make sure that you are happy with the service we provide and do not feel the need to complain, if you do complain to us, we will use the information we have about you to help us manage your complaint and to bring it to a close.

To comply with the law

Like any other business, we are required to comply with many laws and regulations. We will, where necessary, use your information to the extent required to enable us to comply with these requirement.

What are the legal grounds for handling personal information?


Where we collect other information from you such as when we use cookies to collect information about the device you use to access our website. You will be asked to consent to this before using our website. If you choose not to give your consent, or you later remove your consent, this may affect our ability to provide the services you want, to you.

Legitimate Interests

In the United Kingdom, we can also use personal information where the benefits of doing it are not outweighed by the interests or fundamental rights or freedoms of data subjects. The law calls this the “legitimate interests” condition for processing.

Complying with/supporting compliance with legal and regulatory requirements

We must comply with various legal and regulatory requirements. Additionally, the services we provide help other organisations to comply with their own legal and regulatory obligations. For example, Experian is regulated by the Financial Conduct Authority (FCA).

To enable you to access our website

To use its functionality and to respond to enquiries you raise, we rely on the legal basis of legitimate interest. This personal data is stored to be able to respond to your contact request or enquiry.

To provide and improve customer support

We rely on the legal basis of legitimate interest to ensure you receive a high level of customer service.

For internal training purposes

We rely on the legal basis of legitimate interest to ensure you receive a high level of customer service.

For complaint and dispute resolution

We rely on the legal basis legitimate interest. Whilst we will try to make sure that you are happy with the service we provide and do not feel the need to complaint, if you do complain to us, we will use the information we have about you to help us manage your complaint and to bring it to a close.

To comply with the law

We rely on the legal basis of ‘Processing is necessary for compliance with a legal obligation’.

Does HD Decisions share the information about you?

Information about HD Decisions clients and other users is an important part of our business, and we take steps to maintain the privacy and security of such information against unauthorized access. HD Decisions does not share any information collected about the user with any other third parties.

How we secure personal information about you

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. We also use a secure server hosting location, firewall protection, controlled access and encryption technology to protect your data. While no system is completely fool proof, we take the security of your personal information very seriously, and our security measures are designed to protect that information in a responsible manner.

How long will we keep your information?

Contact information such as names and addresses are kept while there is a continuing need for us to have it. We will keep your data for 12 months after your last engagement with us.

Your rights to how we use your personal information

If our right to process or share your personal information is based on the fact that you’ve given us consent, you have the right to withdraw that consent at any time by contacting us.

You can also ask for access to the personal information we hold about you and request that we correct any mistakes, restrict or stop processing or delete it. It’s worth noting that in some cases if you do ask us to correct, delete or stop processing it, we won’t always be required to do so. If that is the case, we will explain why. To request a copy of the personal information we hold about you, please use the existing contact page.

In certain circumstances (e.g. where you provide your information to us with consent to process it, you can require that we provide the information we hold about you either to you or a third party in a commonly used format. This only applies if we are processing it using automated means. Please note that HD Decisions do not currently process any of your supplied data using automated means.

You also have the right to contact the Information Commissioner’s Office (ICO), the supervisory authority that regulates the handling of personal information in the UK. You can contact them by:

You may also have the option to register your complaint using the European Commission Online Dispute Resolution (ODR) platform. This is a web-based platform that is designed to help consumers who have bought goods or services online to deal with issues arising from their purchase.

Use of cookies and other technologies

HD Decisions uses an analytical tool that uses first party cookies on each visitor’s computer that store anonymous information. You can read more about our cookies on the terms and conditions page.

Linking to other websites / third party content

The website may contain links or references to products, materials or websites provided by organisations that are independent from us (we call these 'third parties'), either directly or through frames (for example, where two or more web pages are displayed as a single page). Although we may make this material available, we do not in any way recommend, endorse or promote it. If you have any complaints about the third-party material we make available, you should contact the relevant third party. You must not link to our website without first getting our written permission.

How to contact us

Please see our contact page for ways in which to contact us.

Can I opt-out of things you send?

As stated above, you can always choose not to provide information, although that might prevent us from responding fully to your enquiry.

Changes to this privacy policy

We can update this privacy policy at any time and ideally, you should check it regularly for updates. We won’t alert you to every little change, but if there are any really important changes to the policy or how we use your information we’ll let you know and where appropriate ask for your consent.

This website was last updated on the 4th of June 2018.